About us

Welcomenest is a personalised, hand-embroidered children's label — designed and made to order in our Melbourne studio, for every stage of childhood.

The range is stage-led rather than product-led: newborn keepsakes first, then the toddler pieces that go to daycare, the kinder essentials that need a name on everything, and the primary school gear built for years of carrying. Each piece is designed to move with a child from one stage into the next, not to be outgrown in a season.

Every name is hand-embroidered by our makers, one piece at a time — never printed, never pre-stitched from a shelf. That's the trade behind the wait: a slightly longer lead time, in exchange for stitching that holds up to real use, and materials chosen for how they wear, wash and last through years of school bags, daycare cubbies and backyard afternoons. Fabrics are chosen with the same care as the stitching — cotton and canvas that soften rather than wear thin.

Welcomenest pieces are made to order, in five to seven business days, from our studio in Melbourne — for the newborns, toddlers, kinder kids and primary schoolers who carry them, every day.